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Monday, February 15, 2016

Critiquing Wozniacki's New Shoe


For those of you who don't know, Caroline Wozniacki is one of the top female tennis players in the world...and regarded as one of the hottest looking amongst men too.  In the commercial, she showcases her multiple off-court talents but we know she's trying to promote her Facebook account and I'm trying to share with you viewers the shoe I've seen.  This IS a shoe blog after all.

I love the close up shot at the sand thinning out in mid air as it is being shaken out of her shoe.

https://adsoftheworld.com/media/online/adidas_here_to_create_caroline_wozniacki
Click photo to see her commercial.

http://www.adidas.ca/en/womens-pure-boost-x-shoes/AQ6680.html
You can buy these here.


Now for my opinion on the style.  I don't think the style is bad but it is pretty plain jane.  Sometimes simple is good if you don't want a lot of flare to draw attention to you.  However, pink, orange, and red don't go well with each other.  It creates too much of a colour-bleeding effect.  I think the shoe designer chose colours that weren't very feminine (blue, red, and white) and over-compensated by throwing on pink laces and an orange logo and sockliner.


What (s)he should've done is to just stay simple - white laces, logo, and sockliner.  That would still provide colour separation, contrast, and balance.  It would've looked like a lot of colours without adding any more colours.

The other option would be to put a purple tinge on the blue body.  Keep the pink laces and use that colour for the outsole.  Use a lighter shade of purple for the flaps, but not so bright where the colour of the laces will bleed into flaps.  Now you can make the logo and sockliner pink.

The third option would be the simplest.  Put a pink tinge on the outsole and flaps.  Add blue eyelets around the laces for colour separation.  Keep the midsole white if you want but I would add a light blue tinge to it to help marry the colours of the outsole and the blue body together.  Now make the logo and sockliner pink.

Keds CA

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